Reasons Why African Fashion Industry Is Growing Rapidly
African fashion is the traditional African clothes designs that most of Africans wear. Due to colonization, the African designers employed the western ideas to make the fashion more classy and smart. This is a short description on the African fashion.
A rapid growth has been experienced in the industry of African fashion recently. This has been so good to the general African economy since its growth has made the African economy move to somewhere. In the past few years, African economy has been dependent on the manufacturing industry for its development.
This has raised questions why this industry is growing too rapidly. The reason, why I wrote this article, is to give out the reasons that have influenced its growth.
Media has played a big role in the growth of African fashion industry by advertising the African fashion designs. This in return attracted the attention of people into the fashion globally. In return, the interest of the greatest people and celebrities was tuned into this African fashion. This helped the sector have more clients who purchased the African outfits and as a result, it developed to where it is today.
Also the large African population and market has a great effect on the African fashion. The high population create a big market for the African fashion hence more sales are made. And another thing that makes the fashion even more popular in Africa is that Africans have many young populations who have great interest in the African fashion. The african fashion designers gain more profits due to the high demand of the African outfits. Also designers have been more creative attracting more youths to the fashion.
The middle-class population in America has also lead to the growth of the African fashion. The reason behind this is that the African fashion targets people with disposable income. Most people in Us used to focus on the basic needs than anything else in a few years ago. This made it hard for the African fashion to be marketed since people had not enough money for fashion.
Also, the fast movement of this industry helps it to develop rapidly. Since the economy of Africa is exclusive of Africa, few people do come to inverts in Kenya. The mix of ideas make the African fashion to include other different cultures. This has led to creation of unique and good designs of the African fashion that do have different colors and prints. This has resulted to a very high growth rate of this industry.
These are the main reasons why we have been experiencing a high growth rate of the African fashion economy. Ankara and the kente are the best known African fashions. Church African fashion and even official African fashion are some designs that designers make.
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